Roles: Strategy, Concept, Writer

Agency: Midnight Oil

Client: Bethesda Softworks

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For the release of "Wolfenstein II: The New Colossus," Midnight Oil was asked for an "out of the box" concept to promote a game that took place in an alternate timeline where Nazis have taken over the United States.... which, as it turns out, wasn't so alternative after all.

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To address this important task, I developed the concept for "Du Hast Strife" – The Game of Strife. Based on the classic family board game, "The Game of Life," the interactive sweepstakes took players on a tongue-in-cheek journey through the ups and downs of life in Nazi America.